Fitness Incentives Program
The Fitness Incentives Program allows users to earn incentives and coins by achieving steps-based activity milestones. The program is designed to incentivize and improve physical fitness for users of all ability levels.
Program Goals
The goal of this program is to help people of all ability levels improve their overall health and decrease healthcare costs.
Objective 1: Get users to connect their device to their program
Objective 2: Get users to sync their device data frequently
By categorizing aspects of the flow into four parts (discovery, on-boarding, scaffolding & endgame), I’m able to approach wire framing in a more methodical way. This approach is also beneficial for product managers & other stakeholders to visualize the flow in a more concrete way, helping aid the design process.
Existing users would discover this program by navigating to their Employer Rewards area within their application. Users can then view the program details and choose to participate.
One of our goals was to accommodate for all users in terms of fitness level. Our program levels were sourced by a study from the Department of Exercise and Wellness, Arizona State University which we used to determine and classify levels of physical activity in healthy adults.
Upon enrollment, users are brought to a calendar view which outlines their progress for the current day. Users are able to see past progress by tapping on the calendar dots. Tapping the graph icon flips the calendar into a stats view. This view allows users to see their current level, steps-to-date, coins earned and yearly reward progress.
To keep users engaged, I played with the concept of unlocking new levels based on past progress. We established that if users were consistently hitting their monthly goals, we can present them with an option to “level up” the following month. This type of variety helps the user challenge themselves in terms of fitness ability, but also offers an incentive for a variable reward.
I prototyped how the leveling up/unlocking concept would work within the program as a proof of concept.
User Testing for this program went well. Users understood the important aspects of this program: how to participate and what qualifies them to earn their reward.
Changes I made after testing:
- “help info” on how to sync/why their data might not be syncing
- showing historical progress on their step data (concentric circles)
- included dates on the calendar
- removed the back arrow on the calendar (use swipe gesture)